In a bid to tap the Indian market Destination Canada brands 200 radio taxis, as a part of their marketing strategy. In addition / Furthermore to create awareness about Canada, they also branded Select city walk mall to celebrate winter. Ceremonially inaugurated by Canadian High Commissioner to India, Nadir Patel, the campaign will run till December end.
We interviewed:
RUPERT PETERS
Regional Managing Director, Destination Canada
NADIR PATEL
High Commissioner, Canada – India
BRIAN PARROTT
Minister (Commercial)
High Commission of Canada – New Delhi
ARJUN SHARMA
Managing Director, Select Group